A day after i railed against invoking Coke in discussions of in-game advertising, Massively writer Shawn Schuster predictably invoked Coke in a discussion of in-game advertisting, in his post The Eve of In-Game Advertising.

And (as a few of his readers were quick to point out), if Schuster thinks that in-game advertising is just now dawning, i’d really like to take a trip back with him in his time machine to whatever previous decade he’s writing his articles from.